Notes on conversion, UX, and finding the leak.
Research-backed field guides for store owners and product teams who'd rather patch the bucket than pour in more traffic.
A/B TestingCROHow to decide what to A/B test
Most A/B tests fail before they start: no research, no real hypothesis, no record of what you learned. The process that picks the right test, with sources.
June 8, 2026·13 min read
Optimizely AlternativeVWO AlternativeZaplens vs Optimizely vs VWO
Optimizely and VWO test on real traffic you have to buy first. Zaplens tests before the traffic arrives. An honest comparison of method, pricing, and speed.
June 8, 2026·12 min read
ShopifyConversion (CRO)What actually moves Shopify conversion
The median Shopify store converts at ~1.4%. The UX research on speed, product pages, reviews, and checkout that actually lifts conversion — with sources.
June 6, 2026·12 min read